Pinterest.com is a social photo sharing website where users can create and manage theme-based image collections that look a lot like mood boards or digital scrapbooks. Many of the images refer to Etsy classifieds for handmade or vintage items, or are Instagram pictures (taken with a smartphone app that allows you to apply a vintage effect to the pictures you take).
The site's mission statement is to "connect everyone in the world through the 'things' they find interesting."
Techcrunch.com recently reported that an estimated 97% of Pinterest users are women.
From All You Wanted To Know About Pinterest @ pagetrafficbuzz.com:
As a business owner/webmaster you can get a lot of traffic to your site from the social platform. [...] You must add your website to your Pinterest profile. Additionally, you must link your site to Pinterest too. There is a Pinterest-provided code that you can paste on to your website to create a “follow me on Pinterest” button leading straight to your Pinterest profile and your boards. There is also a code offered by Pinterest where you can add a little ‘Pin It’ button next to all your product images, making it easier for people to share them. The more mentions you get, the more traffic to your site.
One last tip: the Pinterest Gifts section is, particularly on a day like today, very popular with people looking for last-minute gift inspiration. To have your pin included, you include the price (in U.S. dollars) in your tags and your product will be pulled into the gifts section.
